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Gerda Potgieter

Content is king – even in community newsRadio Khwezi is taking the lead


The value of community radio lies in the fact that it improves its community’s livelihood. It plays a significant role at a grassroots level for rural development, speaks to its listeners in their language, helps to build a sense of community, and, most importantly, informs and uplifts its listeners. Community radio informs its listeners about what is happening globally and provides information that helps them formulate informed opinions.

Radio Khwezi is a success story par excellence and lives up to its motto, “Changing lives, giving hope”. Their vision is to “uplift our communities and to improve their lives”. As one of South Africa’s most successful and largest rural community radio stations, they broadcast to more than 100 000 listeners. The station serves the North Coast and KwaZulu-Natal Midlands.

Khwezi’s content is a unique local flavour of languages, culture, and content, which is well received by the listeners. The content and broadcastings represent high-quality regional, national, and international standards, and the station’s essence is built on Christian values.

These are just some examples of Radio Khwezi doing its part to uplift, inform, and educate listeners. They also have counselling helplines that are available to the community. Anyone can download the Radio Khwezi app, and the three helpline numbers are on the home page. By clicking on any of these numbers, people are immediately connected with well-trained counsellors standing by to assist!

Read the full story in Issue 33 of Devoted by following the link: https://online/pubhtml5.com/qulw/cmtc/

 You can read more about the radio station by visiting the website: www.khwezi.org.za.

 

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