The aQuellé ViV Sports and Power Drinks range has been recognised as one of the BASES Top Breakthrough Innovations for 2024 in South Africa. This international recognition was awarded by Nielsen IQ, a global company that specialises in market research and consumer intelligence. Based on sales data, BASES evaluates products across all FMCG categories to select the best-performing new product developments.
aQuellé ViV was launched in 2021, and within a year of its release, it won the Gold Pack award for best in beverages and best in plastic and an international award from Zenith for the best new brand. “We are thrilled and thank the Lord for this prestigious NIQ award. We are honoured to receive recognition from international leaders in market research and give all glory to God,” said aQuellé’s director Nico Bosman. “The ViV range was designed to optimise active lifestyles, and we look forward to exploring the potential of this sports and power drinks range.”
The ViV sports and power drinks are a product of aQuellé, South Africa's favourite bottled water brand. For over 25 years, aQuellé has been refreshing consumers with natural spring water and flavoured beverages. The ViV range aims to provide optimal nutrition for active individuals. These sports drinks are free from colourants and sweetened with stevia.
The aQuellé ViV range is distinguished by a unique bottle design that fits ergonomically in the drinker's hand. This design was inspired by the goal of creating the ultimate bottle for physical activity. By using photogrammetric laser scanning, mathematical algorithms were developed for the prototyping process. The result is a bottle with excellent grip and striking aesthetic appeal, setting it apart from any other bottle in the market.
The elegant curves of the bottle required technical innovation to apply a shrink sleeve with a maximum shrinkage of almost 70% while maintaining artwork design integrity and distortion— and crease-free shrink results. Two complete vertical micro perforation lines were inserted to enable easy sleeve removal and support the recycling of the PET bottle.
The ViV range consists of four unique flavours: ViV Power contains guarana and natural caffeine, while the Pineberry, Gardenfruit and Kalamansi sports drinks revive with added electrolytes and B vitamins, all made with natural spring water.
FACTS ABOUT ViV
ViV by aQuellé is a sports/power drink range designed to optimise active lifestyles. The unique ergonomic bottle with elegant curves fits perfectly into the grip of a hand. The latest technologies were used in close collaboration between designers, converters, and applicators, resulting in a beautifully labelled, delicious-tasting functional drink.
Коментарі